A New Narrative for Communism

Source: The Technocratic Tyranny

By Vicky Davis • October 27, 2018

Yesterday on C-Span Washington Journal, one of the guests was Daniel Yudkin. The title that C-Span gave the segment was Daniel Yudkin on Political Polarization and Tribalism. Yudkin is a Social Psychologist and Associate Director of Research for an organization called More in Common which I will refer to here after as MOC. MOC was founded in 2017 and according to the About page (emphasis added):

More in Common is a new international initiative, set up in 2017 to build communities and societies that are stronger, more united and more resilient to the increasing threats of polarisation and social division.

…More in Common has already established national hubs in the UK, US, France and Germany and has published early findings from our first stages of work.

Our approach is to:

Develop and deploy positive narratives that tell a new story of ‘us’, celebrating what we all have in common rather than what divides us

• Connect people on a large scale and across lines of difference, through events and campaigns.

The MOC just released a report titled, The Hidden Tribes of America. The title literally reeks of elitism. No doubt they think of themselves as cultural anthropologists from a more civilized society studying the primitives of the American jungle so the question is: Who are these people and who is paying for this obviously high dollar effort to create a single tribe of Commoners?

The MOC is a registered as a charity in the UK and they are located in London. They are registered as a 501(c)3 in the U.S., an association in France and they are in the process of setting up a non-profit in Germany.

The organization was founded by Tim Dixon and Mathieu Lefèvre. You can get their bio’s from the MOC website so rather than include that info, you can go to the World Economic Forum (DAVOS) and watch a session in which Dixon is a participant and he talks about “shared values”.

World Economic Forum, 2017, Tim Dixon
Towards a Shared Narrative About the Future

The conference at which the above session was the Annual Meeting of the Global Future Councils. On the right hand side, there is a listbox titled Sessions. You’ll find out what these people are about by watching those sessions.

Mathieu Lefèvre is a dual French and American citizen. He resides in Paris. He was founder of the New Cities Foundation. A video was found talking about his organization and their purpose. There was also a 3-part series with a younger Lefevre talking about the Foundation:

Here are New Cities Part 1, Part 2 and Part 3. You will really want to watch this one for sure:

Mathieu Lefevre (part 1 of 3) Mutinerie Coworking

Mathieu Lefevre (part 2 of 3) Mutinerie Coworking

Mathieu Lefevre (part 2 of 3) Mutinerie Coworking

The Foundation sponsors events also. This link is to the Speakers Page for the 2017 event. Scroll through and take a look.

Hidden Tribes

The MOC set up a website just for the Hidden Tribes report.

The “tribes” are cohorts who have a shared belief system that causes them to vote one way or the other. The groupings are:

The segments have distinctive sets of characteristics; here listed in order from left to right on the ideological spectrum:

– Progressive Activists: younger, highly engaged, secular, cosmopolitan, angry.
– Traditional Liberals: older, retired, open to compromise, rational, cautious.
– Passive Liberals: unhappy, insecure, distrustful, disillusioned.
– Politically Disengaged: young, low income, distrustful, detached, patriotic, conspiratorial.
– Moderates: engaged, civic-minded, middle-of-the-road, pessimistic, Protestant.
– Traditional Conservatives: religious, middle class, patriotic, moralistic.
– Devoted Conservatives: white, retired, highly engaged, uncompromising, patriotic.

A little snark to demonstrate the difficulty they are going to have.

Essentially, they are defining the attributes of target markets for messages to try and find the common threads of belief in the groups so that marketeers can write new narratives that appeal on those common threads. The idea is to break the hard line belief systems of each cohort to focus on the common rather than messages that reinforce the divisions.

Can we get a group hug please?

Please go to The Technocratic Tyranny to read the entire article.



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