Faceborg Wants All Your Personal Data Including Proof of Identity – You’ve Been Equifaxed
Three Equifax Managers Sold Stock Before Cyber Hack Revealed
By Anders Melin • September 8, 2017
Trio didn’t know about the intrusion when selling, firm says
Shares tumbled in late trading after company disclosed breach
Three Equifax Inc. senior executives sold shares worth almost $1.8 million in the days after the company discovered a security breach that may have compromised information on about 143 million U.S. consumers.
The trio had not yet been informed of the incident, the company said late Thursday.
The credit-reporting service said earlier in a statement that it discovered the intrusion on July 29. Regulatory filings show that on Aug. 1, Chief Financial Officer John Gamble sold shares worth $946,374 and Joseph Loughran, president of U.S. information solutions, exercised options to dispose of stock worth $584,099. Rodolfo Ploder, president of workforce solutions, sold $250,458 of stock on Aug. 2. None of the filings lists the transactions as being part of 10b5-1 scheduled trading plans.
The three “sold a small percentage of their Equifax shares,” Ines Gutzmer, a spokeswoman for the Atlanta-based company, said in an emailed statement. They “had no knowledge that an intrusion had occurred at the time.”
Gamble sold more than 13 percent of his stake in Equifax. Loughran sold 9 percent of his holdings and Ploder disposed of 4 percent.
Equifax said in its statement that intruders accessed names, Social Security numbers, birth dates, addresses and driver’s-license numbers, as well as credit-card numbers for about 209,000 consumers. The incident ranks among the largest cybersecurity breaches in history.
Please go to Bloomberg if anyone wants to continue reading about this criminality.
6 September 2017
Datalicious Enhances Marketing Measurement Through Facebook Partnership
SYDNEY, September 6, 2017 – Equifax Inc., (NYSE: EFX), a global information solutions provider, and its subsidiary, Datalicious, the global marketing data specialists, today announced a multi-touch attribution measurement partnership with Facebook.
Through this partnership, Datalicious will gain the ability to attribute across media channels to measure campaigns using a more accurate people-based approach. Marketers upgrading to this people-based marketing attribution could continue to unlock additional value in advertising across all of their campaigns.
This new partnership delivers a clear understanding of how paid media influences customers and prospects on Facebook and its properties. Marketers can now understand how their Facebook campaigns compare to other media investments and how Facebook can complement other channels to drive conversions or in-store visits. A recent study conducted by Facebook and Datalicious, with three Australian brands, found that there is potential for 33 percent improvement in ROI when levels of spend match the attributed return, as measured leveraging people-based data.
The partnership also demonstrates Facebook’s commitment to providing increased transparency and choice when it comes to measuring ad campaigns. Multi-touch attribution via Datalicious is done without the use of personally-identifiable information, as marketers have come to expect from a trusted data steward such as Equifax.
“Today’s marketing landscape is broken up among multiple channels, and marketers must be able to understand how each one affects their sales,” said Christian Bartens, CEO and Founder, Datalicious.
“Facebook has built a reliable system that allows marketers to reach consumers across devices and browsers. We’re honoured that Facebook has selected Datalicious as one of the first few marketing partners to offer the ability to measure Facebook alongside other media.”
Please go to Equifax to read more of this corporate hype – before they got hacked. Datalicious are “marketing experts”. Hope they are better experts at anti-hacking?
Don’t readers, or should that be customers, find special comfort in knowing that Equifax Inc. and Facebook “shared the same stage”? We should feel so data secure now. Well millennials (who creates these dumb descriptions of succeeding generations anyway?), is there any data you have forgotten to provide to these firms? Don’t forget to hand over all your personal data when you join Facebook.
If you are an unfortunate customer who has been compromised by Equifax, this information might be helpful. If you use this information to determine if your personal data has been stolen, you will have to agree to their terms.
Hackers were waiting for the right moment to strike…corporate competitors? Where did the hack actually originate from? A corporate mercenary hacker? Corporate warfare anyone?
All raise your middle finger if you are in favor of “free speech?” Hey, Zuck, how’s it going?